1. As consumers become more mature, they pay more and more attention to brand, quality, after-sales service and technical guidance when purchasing Active Dry Yeast from the choice of pure quantity and price.
2. Sales channels and consumer groups of active dry yeast tend to be stable
3. The demand of active dry yeast tends to be diversified
⑴ In China's northern wheat-producing areas, people mainly eat pasta, some residents almost two meals a day to eat steamed bread, many people in the north have their own steamed bread habit. According to statistics, about 70% of the north in wheat flour used to make steamed bread, the current urban and rural residents in northern consumes small family pack bread bag about more than 8000 active dry yeast.
⑵ steamed bread shops, restaurants, hotels all over the country each year to make steamed buns, steamed buns, steamed roll food consumes about more than 20000 t, active dry yeast bread with high active dry yeast bread sugar 2000 t (some southern cities use sugar bread do steamed buns, steamed bun) active dry yeast.
⑶ The cake houses, bakeries and food factories of different sizes nationwide need about 4000 t of active dry yeast for making bread every year, among which the active dry yeast for high-sugar bread is about 1500t.
⑷ In addition, the annual output of Chinese liquor is about 5 million t, according to the amount of five ten thousand added, in theory, need wine making active dry yeast 2,500t; The annual output of alcohol is 3 million t, and 600t of active dry wine yeast is needed at the amount of 0.2 parts per million. The extraction, medicinal yeast and feed breeding yeast all need active dry yeast with more than 8000t/year.
4. The market is competitive but not cruel
Production "active dry yeast consumes 5-7t molasses (molasses market price is 550-700 yuan/t, the average market price of active dry yeast is 20,000 yuan/(above), the gross profit rate and added value of active dry yeast industry is much higher than that of ordinary food industry, the average gross profit rate is more than 40%.
China's Active dry yeast market is a market that still needs to be further developed, and the market potential in the future is huge enough to make domestic and foreign enterprises look codily at it. In fact, many enterprises have entered and participated in the competition of active dry yeast industry with different attitudes. Some powerful yeast production enterprises have greatly expanded production, which determines the fierce and frequent competition in domestic yeast market. Due to the small scale and low production technology of most active dry yeast enterprises in China, the homogeneity of active yeast products is quite serious. In order to compete for the largest market share in the limited market, the competition of yeast manufacturers in the market is often reflected as a low-level competition, namely the competition of price.
It should be said that the entry threshold of active dry yeast industry should be relatively high, which not only requires large capital investment, but also belongs to technology-intensive industry, and has certain exit barriers. Active dry yeast production line is not suitable for fermentation production of other products. Therefore, compared with other food industries, formal manufacturers are limited (14), and the current market capacity is not very large (less than 50,000 t), so the competition of active dry yeast industry is still much weaker than that of other industrial industries.
5. Industry reshuffle and serious polarization
Some Active dry yeast factories in China have been put into operation for many years, but the management cannot keep up with the situation and the technology is not well understood. As a result, the production line operating rate is low, the product quality is low, the cost is high, the packaging is poor, and the living environment is not optimistic.
Some small and medium scale Active dry yeast manufacturers have long been competing in the middle and low grade yeast market, not only did not gain a competitive advantage, but also suffered from excessive price war: some manufacturers were even forced to withdraw from the positive market, mainly by selling bulk yeast to get by.
At the same time, some well-known yeast brands and yeast production enterprises have also risen in the yeast industry in China, which has made great contributions to promoting the development of Chinese national yeast industry and improving people's life quality.
6. The export situation is good
In recent years, the overall sales volume of domestic Active dry yeast in the international market is increasing year by year. In the early 1990s, the total export volume of active dry yeast was less than 1000 tons. In 2001, the total import volume of high active dry yeast in China was 2,500t, and the export volume was 7,000t. In 2002, the import volume of active dry yeast was 2,300t, and the total export volume was 8,000t. It is estimated that the export volume of high active dry yeast in China will exceed 10,000 t in 2003. The export varieties of domestic active dry yeast have been developed from small household packaging to all kinds of active dry yeast products, and the export scope has been developed from a few countries in central Asia and eastern Europe to more than 40 countries and regions in the world.
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